Working with Me
Marketing Leadership as a Service: Flexible engagement models that meet you where you are and grow with you.
I act as a Fractional CMO / Marketing Executive, embedding into your team to align marketing with business objectives, streamline operations, and drive revenue growth.
My strategic approach has been crafted as a result of many years serving in both internal marketing roles and in agency settings. Unlike traditional agencies that focus on tactics, I provide an executive-level, holistic strategy—ensuring sales, marketing, and executive teams are fully aligned.
Marketing Strategy Driven By Business Goals
I act as a MLaaS/Fractional CMO, embedding into your team to align
marketing with business objectives,
streamline operations, and drive revenue growth.
My strategic approach has been crafted as a result of 10+ years serving in both internal marketing roles and in agency settings.
Unlike traditional agencies that focus on tactics, I provide an executive-level, holistic strategy—
ensuring sales, marketing, and executive teams are fully aligned.
I act as a Fractional CMO / Marketing Executive, embedding into your team to align marketing with business objectives, streamline operations, and drive revenue growth.
My strategic approach has been crafted as a result of many years serving in both internal marketing roles and in agency settings. Unlike traditional agencies that focus on tactics, I provide an executive-level, holistic strategy—ensuring sales, marketing, and executive teams are fully aligned.
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The Process: How do we build the strategy?
Phase 1: Discovery & Audit
I begin by deeply understanding your business:
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Comprehensive Assessment: Evaluate your current marketing strategy, sales pipeline, and digital footprint.
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Stakeholder Interviews: Engage with your executive team to identify gaps and opportunities.
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Market & Competitor Analysis
Phase 2: Strategic Roadmap & Implementation
Next, I craft a tailored, documented strategy aligned with your business objectives:
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Develop a Full Go-To-Market Strategy/Detailed Playbook
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Align Sales & Marketing
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Introduce AI-Powered Enhancements: Recommend and implement AI tools to improve processes
Phase 3: Execution & Ongoing Leadership
Ensure your strategy evolves with your business:
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Continuous Optimization: Regular performance reviews and strategy adjustments.
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Oversee your internal teams and build lasting capabilities.
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Quarterly Insights & Strategic Adjustments: Stay agile in a dynamic market.
3 Engagement Levels:
Meeting you where you are
Strategic Advisor
Level 1: Strategic Advisor
✔ Best For: Companies with in-house marketing teams needing strategic oversight
✔ What You Get:
✅ Quarterly Strategic Planning & KPI Reviews
✅ Marketing Playbook & Content Strategy
✅ Sales & Marketing Alignment Consulting
✅ Ongoing Executive Team Advisory
Ideal for businesses that need a guiding hand and actionable insights to optimize performance.
Embedded Team
Level 2: Embedded in the Marketing Team
✔ Best For: Companies without a marketing leader needing hands-on guidance
✔ What You Get:
✅ Everything in Strategic Advisor PLUS:
✅ Monthly marketing team oversight & execution guidance
✅ Sales Enablement Strategy (CRM, ABM, Lead Nurturing)
✅ AI & Automation Integration for Marketing & Sales
✅ Recruiting & mentoring internal marketing talent
Perfect for companies ready to operationalize strategy and bridge the gap between sales and marketing.
Growth Partner
Level 3: Growth Partner
✔ Best For: Companies needing a fully outsourced marketing leadership solution
✔ What You Get:
✅ Everything in Embedded CMO PLUS:
✅ Executive-Led Go-To-Market Strategy & Expansion Planning
✅ AI & Data-Driven Lead Generation & Market Intelligence
✅ Private Equity / Acquisition Readiness Marketing
✅ Branding & Positioning for Leadership Transition
✅ Oversight of Vendors, Agencies & Budgeting
Best suited for businesses that demand a transformation partner who delivers measurable, long-term growth.
3 Engagement Levels
Book your free strategy session now
What does a Strategic Marketing Strategy Look Like?
Nicole Wallace MLaaS isn't just about marketing—it's about business growth through strategic alignment. By ensuring that sales, marketing, digital transformation, and leadership work together, manufacturers and industrial companies can increase efficiency, improve lead generation, and drive revenue without the high cost of a full-time marketing executive. My focus is less on individual tactics and more on the overall strategy. Here's an overview:
01
Setting the Foundation: Strategic Marketing Blueprint & Playbook Development
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Comprehensive Marketing Playbook: Craft a detailed strategic document that defines your mission, vision, target markets, buyer personas, and key pain points.
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Tailored Go-to-Market Strategy: Develop step-by-step plans with quarterly OKRs and KPIs to align marketing initiatives with revenue goals.
02
Getting aligned:
Sales & Marketing Alignment Consulting
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Unified Team Integration: Bridge the gap between your sales and marketing teams through regular strategy sessions, clear communication channels, and shared performance metrics.
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Sales Enablement: Equip your team with the tools, processes, and messaging needed to convert leads efficiently, including CRM optimization and ABM tactics.
03
Building the Content Engine: Content Strategy, Lead Gen & Technical Storytelling
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Complex Made Clear: Translate intricate product features and technical concepts into compelling narratives that resonate with both technical and non-technical audiences.
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Content Strategy: Harness the power of blogs, videos, email marketing, and social media to craft a multi-channel content strategy that is consistent, engaging, and directly aligned with your sales goals. My approach delivers valuable content that supports your brand’s buyer’s journey, resolves customer challenges, and builds lasting authority in your market.
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Lead Generation: Spanning SEO, social media, email marketing, and targeted ABM campaigns—to generate high-quality leads.
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24/7 Sales Website: With only about 12% of buyers consulting a sales rep in the early stages of the buying process, and with buyers spending more time online looking for solutions to their problems you need to position content to help you get found when they are looking--right place, right time, right message.
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Multi-purpose and Repurpose Content Strategy: Optimizing the use of all content created throughout the sales funnel and beyond including trainings, tradeshow and more.
04
Integrating AI:
Helping you manage Digital Transformation
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AI-Powered Marketing Tools: Identify, integrate, and manage AI platforms that enhance lead scoring, personalization, and predictive analytics.
-
Automation & Efficiency: Streamline campaign management, content distribution, and customer engagement using the latest digital solutions.
01
Setting the Foundation: Strategic Marketing Blueprint & Playbook Development
-
Comprehensive Marketing Playbook: Craft a detailed strategic document that defines your mission, vision, target markets, buyer personas, and key pain points.
-
Tailored Go-to-Market Strategy: Develop step-by-step plans with quarterly OKRs and KPIs to align marketing initiatives with revenue goals.
02
Getting aligned:
Sales & Marketing Alignment Consulting
-
Unified Team Integration: Bridge the gap between your sales and marketing teams through regular strategy sessions, clear communication channels, and shared performance metrics.
-
Sales Enablement: Equip your team with the tools, processes, and messaging needed to convert leads efficiently, including CRM optimization and ABM tactics.
03
Building the Content Engine: Content Strategy, Lead Gen & Technical Storytelling
-
Complex Made Clear: Translate intricate product features and technical concepts into compelling narratives that resonate with both technical and non-technical audiences.
-
Content Strategy driven by EEAT (Expertise, Experience, Authority, Trustworthiness): Harness the power of blogs, videos, email marketing, and social media to craft a multi-channel content strategy that is consistent, engaging, and directly aligned with your sales goals. My approach delivers valuable content that supports your brand’s buyer’s journey, resolves customer challenges, taps your expertise, and builds lasting authority in your market.
-
Lead Generation: Spanning SEO, social media, email marketing, and targeted ABM campaigns—to generate high-quality leads.
-
24/7 Sales Website: With only about 12% of buyers consulting a sales rep in the early stages of the buying process, and with buyers spending more time online looking for solutions to their problems you need to position content to help you get found when they are looking--right place, right time, right message.
-
Multi-purpose and Repurpose Content Strategy: Optimizing the use of all content created throughout the sales funnel and beyond including trainings, tradeshow and more.
04
Integrating AI:
Helping you manage Digital Transformation
-
AI-Powered Marketing Tools: Identify, integrate, and manage AI platforms that enhance lead scoring, personalization, and predictive analytics.
-
Automation & Efficiency: Streamline campaign management, content distribution, and customer engagement using the latest digital solutions.